When you’re going on a sales call, make sure you give your prospects the information they are looking for. This is part of a package […]
What Marketing Can’t Do for You
Sales people use marketing as the scapegoat to many of their sales issues. Here are a few solutions when your marketing materials are not helping […]
7 Things You May Be Getting Wrong on LinkedIn
Most professionals use the social networking site in some capacity–but one expert says they’re making a lot of mistakes. Today, LinkedIn is the No. 1 […]
Marketing Your Company’s Personality
To prospects, you probably look run-of-the-mill. As the old saying goes, experience is what you get when you wanted something else. Read my CBS MoneyWatch […]
How to Network with Purpose
To enhance prospecting, it pays to network in target-rich environments. Quick, think of your target profile. Then think, who gathers these people? Right now there […]
Don’t be the Weakest Link on LinkedIn
Are you on LinkedIn? Probably so. Is it helping you sell? Probably not. Read my CBS MoneyWatch blog: Don’t be the Weakest Link on LinkedIn
How to Leverage Your Best Contacts
Networking is not about collecting phone numbers; it’s about doing business. Here’s how to nurture contacts into relationships. I know two different rock-star business owners […]
Go Postal for Prospects
Taking cheap shots at the Post Office is too easy. One joke says that half the price of a stamp is for delivery and the […]
How e-zines can boost sales
Should sales people create a so-called e-zine machine targeted to prospects? Only if they want more customers. Check out my CBS MoneyWatch blog “How e-zines […]
Digital Overload: When to Unplug
Need to be more productive? Use these strategies to tune out IM messages, apps, social media and other distractions. Do you realize how much the […]
Why Facebook is Not Your Friend
A suggested cartoon for The New Yorker: Two people having lunch in a restaurant — the caption reads, “I didn’t say the person was my […]
Persuasion that prospects love
Check out my new CBS MoneyWatch blog: Persuasion that prospects love