When explorers found nearly $500 million in sunken treasure, they thought they had struck it rich. But not clearing the deal path first with Spain […]
Carrying the Torch for Big Deals
Tina Fey’s award-winning television satire “30 Rock,” an NBC comedy about an NBC show, continually mocks the network’s new owner, Kabletown and its CEO, a […]
Biggest Obstacle to Business Growth
Some of the biggest market shifts of the past 15 years happened when people challenged the existing assumptions. Through the course of business experience, people […]
Utilizing Your Marketing Budget in a Down Economy
Read my CBS MoneyWatch blog “Utilizing Your Marketing Budget in a Down Economy”
Get New Customers: Tricks from the Greenmarket
At weekend markets, some farm stands have lines out the booth, while others remain deserted. See what the winners are getting right. I love farmer’s […]
Raise Prices Without Losing Customers
Sometimes you simply need to raise rates to keep your business viable. Use these five strategies to avoid a customer exodus. Companies worry about raising […]
The Problem with Being Good Enough
Incremental success can lull you into dangerous complacency. Use these techniques to shake up your mindset and start planning for explosive growth. In his book Good […]
How e-zines can boost sales
Should sales people create a so-called e-zine machine targeted to prospects? Only if they want more customers. Check out my CBS MoneyWatch blog “How e-zines […]
How to Sell in the Summer
Summer is the most difficult time to prospect and land deals. Get ahead of the game now to max out your sales productivity. When you […]
How to win customers? Ease their suffering.
Do your prospects prefer sex or sleep? Read my CBS MoneyWatch blog: How to win customers? Ease their suffering.
Retail Trick: How to Boost Revenue
With smart planning, you can create sales spikes throughout the year. Here’s how one store does it. The retail world’s biggest challenge is the calendar. […]
Competitive Advantage: How to Define Your Edge
Instead of picking the competitors you’re “better” than, identify the customers for which you are the only answer. What differentiates you? Do you feel like […]